SLOWenia

Creative idea

Insight: There are two kinds of tourists: those who love action-packed adventures, and those who want to connect deeply with understanding its culture, history, and art. Idea: That's why we came up with a new term: 'SLOWenia.' It means exploring Slovenian culture and art at a relaxed pace, taking your time. Because culture and art is not something you can absorb quickly. Execution: We represent this idea with a dictionary symbol. A speech bubble ties everything together visually. Minimalistic design is complimenting every photography, not taking attention away from the photo but helps understand.

Agency: Istropolitana Ogilvy, Slovakia
Authors: Linda Oršulová, Katarína Sopková,