COMPETITION

ENTER WORK

CATEGORIES:

1. TV & Other screens
   Media campaigns that use TV and other screens as the primary campaign channel (including movies, television, side screens, showrooms, exhibitions, out-of-home screens, etc.).
2. Audio Platforms
   Media campaigns that use audio platforms as the primary campaign channel (including radio, podcasts and other audio technology).
3. Print/Outdoor
   Media campaigns that use Print/OOH as the primary campaign channel. Print includes newspapers, magazines, inserts and trade journals. Outdoor channels include traditional billboard or poster sites, bus shelters and transit advertising using standard advertising space.
4. Ambient Media
   The use of ambient media as the primary media campaign channel (ensuring that marketing information is communicated to the target audience using unconventional formats, locations, and environments within urban, residential, and office settings).
5. Digital & Mobile Platforms
   Media strategies that use mobile technology and online platforms as the primary campaign channel. This can be in the form of websites, microsites, games, promo pages, apps, etc.
6. Social Platforms
   Media campaigns that use social media platforms (social networks, blogs, wikis, video-sharing websites, hosting services, etc.) as the primary channel for communicating information.
7. Events
   Media campaigns that use events as the primary platform of communication (including live shows, festivals, concerts, sporting events, event sponsorship, etc.).

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP A: CREATIVE USE OF MEDIA

CATEGORIES:

8. Use of Creative Idea
   Entries will be judged on the creative and innovative use of an idea in media. Entries must clearly demonstrate how the creative idea impacted the brand’s communication, perception, and results.
9. Media Insights & Audience
   Entries will be judged on the effectiveness of brand promotion and communications with consumers based on audience insights and other important metrics for understanding consumer behaviour and needs. Entries in this category should demonstrate how insights contributed to the effectiveness of the media campaign in generating concrete impact.
10. Media Planning & Strategy
    Entries will be judged on how effectively media platforms were selected to deliver a brand's message. Entries should justify the effectiveness of a chosen tactical solution and demonstrate the originality of the media and communication strategy responding to specific business objectives, marketing goals, and brand’s positioning.
11. Use of Data
    Campaigns based on data analysis (BIG DATA). Entries should contain technologies of data analysis for understanding and targeting audiences, and determination of the best media resources; personalized creative messages based on the individual specifics of an audience group.
12. Use of Technology
    Media campaigns that use new technologies (AR, VR, Mixed Reality, etc.) as a key factor of effective communication with the audience.
13. Use of Low/Small Budget
    Criteria are based on a low/small budget. The budget used on the campaign must be substantially lower than average competitive budgets nationally, lower than previous campaigns of the brand, and category benchmarks (should be less than 15 % of the average budget). Indicators of the impact of money invested into the campaign are crucial in the measurement of success in this category, therefore it is mandatory to state the budget used on the campaign.
14. Influencer Campaign
    Campaigns with effective use of celebrities / influencers for attracting consumer interest to the brand. Entries should prove that the impact of the campaign is directly connected to the featured celebrity/influencer (number of IG feed posts, engagements, likes, IG comments, IG est. impressions, IG est. reach, number of TikTok videos, number of TikTok followers, number of engagements, number of video views).
15. Digital Media Engagement
    Entries will be judged on the effectiveness of brand promotion and communications with the audience driven by active consumer engagement. Entries should demonstrate how the digital media/communication solution stimulated consumer engagement and show the connection between consumer engagement indicators and efficiency of brand promotion.
16. Non-Profit/Charity, NGO
    Excellence in Media for projects where the only customer/advertiser is a non-profit organization (charitable foundation, government department, public organization).
    In contests where special nominations Non-Profit/Charity are announced, entries with only a non-profit organization as their client can participate only in these special nominations.

DETAILED TECHNICAL SPECIFICATIONS FOR GROUP B: EXCELLENCE IN MEDIA