- Brand Introduction
Includes brands entering the market for the first time. Entries must show the creation of a new brand for any product, service or organisation.
- Brand Reinvention
Recognizes brands being successful building new story(s)/reposition. Entries include rebranding/refreshing of an existing brand identity for any product, service or organisation.
- Brand Vitality
Recognises brands with consistent communication longer than 2 years.
- Brand Strategy and Experience
Strategic innovative solutions to solving brand problems and challenges that have a tangible effect on customer experience.
DETAILED TECHNICAL SPECIFICATIONS FOR GROUP A: BRAND BUILDINGTECHNICAL SPECIFICATIONS
GROUP A: BRAND BUILDING
BRAND BUILDING group is intended for best practices in managing referential and influential brands. Entries should demonstrate how their brand generated awareness, established brand image and created value to customers. How the value proposition, mission and brand re-positioning was achieved, and led to renewed interest, higher brand affinity and success. During judging, the following criteria will be considered and must be included in the application form: creative idea & strategy, experience & implementation, business results.
- One video file of up to 180 seconds,
- Screenshot (of the video).
All case films must be dubbed or subtitled into English. Video materials must be uploaded as MP4 files only.
|Resolution||Full HD (1920x1080 px), 16:9 Widescreen (preferable)|
|Video codec||h.264 (min 15 - max 40 mbps)|
|Audio codec||AAC (min 160 kbps), 44KHz|
|File size(*)||up to 360 MB|
(*) Please upload a video with the best possible resolution and within the file size limit. Should you wish to upload the file size of your video larger than 360 MB, please contact us at firstname.lastname@example.org.
SCREENSHOT OF THE VIDEO (JPEG FILE)
Screenshots are a required material for entries that have video materials. It will be used for the entries showcase. Image must be uploaded as a JPEG file only. Screenshots are a required material for entries that have video materials. Please submit screenshots that have as little as possible written on them, since credits for this entry will be written over them.
Image must be uploaded as JPEG file only and in the following format:
|Size||1920 x 1080 px|
|File size||up to 6 MB|
- Awards show film of up to 60 seconds (to be screened at the award ceremony, should the entry be awarded)
In case the entrant does not submit the awards show film, the organizer reserves the right to screen first 60 seconds of the original video at the award ceremony, should the entry be awarded.
Requirements are the same as those for case videos (see above).
All entries submitted to the Golden Drum Festival will be shown for the judging, screened during the Festival and at the award ceremony, should the entry be awarded, as well as published in the entries showcase on www.goldendrum.com.