Kingdoms

Creative idea

An eternal question: should you buy high-quality products at a high price, or sacrifice quality for a lower cost? In times of economic uncertainty, more and more people are choosing the latter. However, LIDL is known for offering both high quality and low prices every day. To convey this message, we created two kingdoms: the Kingdom of Low Price and the Kingdom of High Quality. The first commercial in the campaign introduces the main characters and resolves the conflict between Low Price and High Quality.

Brand name: Lidl
Advertiser / client: Lidl
Product / service: Supermarket
Campaign name: Kingdoms
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius