The First Flight

Creative idea

What if the fathers of aviation knew about Miles+Bonus, the loyalty program by AEGEAN Airlines, with mile-ion partners to redeem your miles? Maybe then, achieving the first flight wouldn't sound so cool anymore. Maybe there would be other priorities than writing history. Priorities such us buying a new jacket. Because it is good to fly, but is better to get rewarded too.

Brand name: Aegean Airlines
Advertiser / client: Aegean Airlines
Product / service: Miles & Bonus
Campaign name: Mile-ion ways to win
Agency network: INDEPENDENT AGENCY
Agency: THE NEWTONS LABORATORY SA - ATHENS
Chief creative officer: Andreas Grigoriadis
Creative director: Andreas Dimitroulas, Paris Godenopoulos
Art director: Fay Theodorou
Copywriter: George Tsokanos, Nikolas Maravelis
Account director (agency): Antonis Bafaloukos, Xrysanthi Spertou
Film production: Picky Productions
Director: Panos Koronis