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Public Relations as a profession has been established in the world for decades, while regionally we have experienced its bloom only over the past 20 years. Often seen as a less profitable child, today Public Relations is a cool profession that everyone would like to work in. Why is this profession so cool, where is its place in the digitized present and future, and why it might be more influential and creative than ever, will be the questions answered by Krešimir Macan.

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