PROGRAM

The hype is real this year with AI. This year’s buzzword is on everyone’s lips, and every company and every brand is piloting ways of using AI…from creativity to commerce, from personalization to production, from accessibility to automation. We think you’ve heard it all already. So our goal is not to educate, but to debate! Is AI good or bad for society? What about for creativity? For diversity and inclusion? For jobs? Hear from Executive Creative Director at MRM Romania, Ioana Zamfir and McCann’s Spain chief creative officer Emiliano De Pietri as they debate these important questions, in a battle of arguments that balances excitement with caution and experimentation with ethics. You’ll have the chance to cast your own vote and add your own arguments, in humanity’s most important debate of the decade. Debate is hosted by Catalin Dobre, member of the Golden Drum Hall of Fame Co-CEO and Chief Creative Officer of McCann Worldgroup Romania & Regional Creative Director McCann CEE.

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