The Importance of Standardization and Transparency in Advertising
Too often, when trying to solve a problem in a particular industry, we get tunnel vision and only use learnings and reading from that particular field. Problem solving is a universal skill and is agnostic of what industry or market you operate in. Method Media Intelligence incorporated learnings from the art industry and government managed currencies, to create a system where digital advertising is authenticated and systematically validated. Shailin and Kirsten will share their process and findings of how standardization and systematic efforts can be far more effective than any one sophisticated technology. We follow the path of "If all of us do a little, none of us has to do a lot."
- How Method Media Intelligence used learnings from art forgery and counterfeit currency to develop its ad-verification
- How Method Media Intelligence used learnings from the auditing sector to force transparency in the digital media supply chain