PROGRAM

[TALK] Planning the Unplannable

14.10.2021
13:45

COVID hit us hard, unexpected and where it hurts the most, the very act of creation. What will the new normal be? For me, for the team? Whether you create individually, collectively, or direct creative teams and departments: high time to get out of the rabbit hole called status quo and head for the new normal – before a next crisis hits the fan.

How to ideate at the speed of culture and technology

COVID hit us hard, unexpected and where it hurts the most, the very act of creation. Which works best when sharing ideas in the same room at the same time. As a famous ad guy famously said “ideation is the most fun you can have with your clothes on”.

Fast forward 18 months. Everyone knows what we missed in our home offices. But fast forward another year and a half and ask yourself what we will have learned from it all. What will the new normal be? For me, for the team?

Whether you create individually, collectively, or direct creative teams and departments: high time to get out of the rabbit hole called status quo and head for the new normal – before a next crisis hits the fan.

We believe in collaboration over competition so in this talk, I will share our learnings en route to the future freely.

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