The Golden Drum Competition has accepted around 1000 entries, most of which are coming from Ukraine, followed by Poland, Slovakia, and Hungary. As much as two-thirds of entries this year are made by independent agencies.
Advertisers, agencies, and other marketing communications professionals from 24 different countries have entered their best works in four diverse sections.
24 agencies from 5 different countries have the possibility of winning the title of Adriatic Agency of the Year. The special award, this year powered by Zavarovalnica Triglav, will be presented based on the Festival’s points system, throughout all sections and special groups, for the most successful entries from the following Adriatic Region countries: Bosnia and Herzegovina, Croatia, Kosovo, North Macedonia, Montenegro, Serbia, and Slovenia. The current proud holder of the title is agency McCann Beograd. Its challengers this year come from Croatia, Serbia, Slovenia, North Macedonia and Bosnia and Herzegovina.
"Creativity encourages us to think about things we normally wouldn’t even be able to imagine. Zavarovalnica Triglav, too, seeks to offer innovative solutions that contribute to the progress of not only our own organisation but also the environment we operate in. As a proud partner of the Golden Drum Festival, we are thrilled to see that each year it continues to demonstrate the importance of marketing and advertising culture, which also helps shape the culture of dialogue in society. The advertising environment connects us and has an important impact on the perceptions of today’s world and the power to direct development together with creativity, innovation and science. This also strengthens the awareness of shared responsibility in building our future."
- Tjaša Kolenc Filipčič, Marketing Manager at Zavarovalnica Triglav
Adriatic Agency of the Year award is the most important and relevant ranking in the Adriatic region, where its jurors are professionals from all over the world.