SHOWCASE

run2limits print

Entry code: B18001GD19
Agency: Volkshilfe Oberösterreich
Advertiser / client: isobar Vienna
Group: B Print, B18 Social good

Creative idea

Since Austria got a rightwing government, the situation for refugees got worse. In 2019, Volkshilfe, one of Austrias most important social organisations, focuses on awareness and help for refugees. We dramatize running for life by referring to a running for fun tool: a running app. Text: Display: 'Fled distance', 'Duration', 'Calories', 'Breached borders', 'Lost next of kins'. Baseline: 'You run for fun, others for their life.' Donation account information.

Brand name: Volkshilfe Oberösterreich
Advertiser / client: Volkshilfe Oberösterreich
Product / service: Refugee care
Campaign name: run2limits
Agency network: ISOBAR
Agency: isobar Vienna
Web address: http://www.run2limits.at
Executive creative director: Bernhard Jaksik
Creative director: Wolfgang Kindermann
Art director: Christian Homann
Copywriter: Wolfgang Kindermann
Designer: Peter Hirth
Account director (agency): Sarah Jenke
Client account director: Stephanie Wögerbauer
Media director: Stefan Strohofer
Managing director: Mathias Fanschek

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