Colorful words feat. VALMAR

Creative idea

There’s a brand and a product which is associated with creativity and art all over the world. Unfortunately the habit of writing by hand, taking notes or even drawing is rapidly declining amongst gen Z. Digital devices began to squeeze out writing instruments from the market. Among artists, songwriters and rappers are most associated with taking notes freehand. That's why we asked the Valmar duo, who are popular among youngsters, to write their new hit song and fill the lyrics with colors and encourage others to give the Point 88 Fineliner colorset new, creative, funny or surprising names.

Brand name: STABILO International GmbH Hungarian Branch
Advertiser / client: STABILO International GmbH Hungarian Branch
Product / service: High quality pens and pencils for writing, drawing and highlighting.
Campaign name: STABILO Colorful words feat. VALMAR
Agency network: INDEPENDENT AGENCY
Agency: Lounge Group, Budapest
Media agency: New Land Media
Executive creative director: Péter Radovics
Creative director: Péter Radovics
Art director: Tamás Ungor
Copywriter: Dénes Kissantal
Designer: Máté Reisinger
Account director (agency): Gergely Dovicsovicz
Media director: Dorothea Pokol
Strategic planner / strategist: Péter Radovics
Film production: 235 Productions
Director: Dóra Szelei
Director of photography: Marcell Csillag
Music: Valmar