Extreme Ljubljana

Creative idea

Sports tourism is a segment with tremendous worldwide potential. In the promotional video we wanted to stress the fact that Ljubljana is a vibrant city with unique ideas. Visitors can cheer at numerous sports championships and feel the craze of the unique experiences, such as Triglav the Rock, Odbito na Ljubljanici, or Volleyball on water. The objectives of the film were to raise awareness of the unique sports events in Ljubljana, to increase the share of visitors who visit Ljubljana for its active holiday offers, and the promotion of the unique experiences designed for the expectations of modern visitors.

Brand name: Visit Ljubljana
Advertiser / client: Turizem Ljubljana
Product / service: Promotional film of Ljubljana
Campaign name: Visit Ljubljana
Agency network: INDEPENDENT AGENCY
Agency: Agencija Extrem, Ljubljana
Web address: https://www.youtube.com/watch?v=A2ugmtUysuU
Executive creative director: Simon Rožnik
Account director (agency): Tomaž Pančur
Agency producer: Tomaž Pančur