The 2025 Golden Drum Festival has wrapped up, culminating in the exciting Awards Show, presented in partnership with Mastercard.
Golden Drum 2025 celebrated the most outstanding creative work from 40 countries across Europe. Commenting on this year’s winners, Mojca Briščik, Golden Drum President, said: “Golden Drum brought together some of the most imaginative and visionary minds in a whirlwind of ideas, debates, and inspiration. From these discussions, the most exceptional work — marked by originality, bold thinking, and masterful execution — rose to the top, setting new standards for creative excellence. To all our Winners and Finalists — your talent, dedication, and passion for creativity have truly earned this recognition.”
The juries of the 2025 Golden Drum recognized outstanding creative talent, handing out a total of 55 Bronze Drums, 40 Silver Drums, 27 Golden Drums, and 15 Grand Prix awards.
Network of the Year went to McCann Worldgroup.
Agency of the Year was granted to LePub, Milan.
Independent Agency of the Year, supported by NLB, was awarded to Ain't.
Publicis Media secured the title of Media Agency of the Year.
Production Agency of the Year went to Organic Film.
Heineken received the coveted Brand Grand Prix powered by Poli.
Best of Genius Loci and also Best of Social Good was presented to McCann Athens, for »The Wedding Rice«, created for their client Wikifarmer.
The Game Changer award, powered by Telemach Slovenija, went to LePub, Milan, for the project, Fixables, created for Philips.
The Adriatic Agency of the Year, powered by Zavarovalnica Triglav, is Via Media, Sarajevo.
Creative Director of the Year was presented to Panos Pagonis, Creative Director, McCann Athens, for his work on the campaign »The Wedding Rice«.
Marcin Sosiński, Chief Creative Officer, Dentsu Creative Poland & CEE, was welcomed as the newest member of the Golden Drum Hall of Fame.
In the Young Drummers Competition, held in collaboration with the Mastercard Slovenia, Vojtěch Vaník and Joanna Santarius from Saatchi & Saatchi Prague emerged victorious, with their winning poster series »Being Accepted Since 1980«.
Congratulations to all the winning projects and the inspiring teams behind them!
See the photos of the winners here.
See the graphics and others press material here.