Nicoletta Zanterino
Deputy Executive Creative Director, Armando Testa, Italy
Nicoletta Zanterino is an award-winning Deputy Executive Creative Director, currently working in Armando Testa, the first independent Italian agency.
As a child she dreamt of becoming a journalist, a writer, a fashion designer, a psychologist, a lawyer. Then she started her career in 2007 as an Intern Copywriter in Leo Burnett, and realized advertising could let her become a little bit of all that and much more.
In her 17 years of experience she worked in some of the biggest agencies in Italy: DDB, Y&R, Leo Burnett once again, VML and Publicis/LePub.
Always spanning across national and international clients, like Volkswagen, BMW, McDonald’s, Samsung, ITA Airways, Lavazza and winning a few awards along the way at Cannes Lions, D&AD, Eurobest, One Show, Epica, ADCI.
Her goal has always been to create insightful campaigns that could really resonate with people’s lives and overcome the attention span issue we all struggle with nowadays.
Bonus: if you’re looking for someone to chat about great 90s music, awful 90s music, horror movies and cats, and cats, and cats, she’s definitely the right one.
