We’re all the same when sharing the same passion

Creative idea

CONTEXT: Planica carries this DNA, as the birthplace of ski jumping records, from the first jump over 100 meters to today’s world record. But the secret behind this legacy is rooted in the community. Every jump is an intense moment for athletes, but also for those standing in the crowd. That’s what makes Planica more than a ski venue. It’s a place where people from all around the world come together to share the same excitement and emotion. Because that’s the beauty of sport: to bring people together, no matter where they come from. That’s exactly the same energy that Mastercard stands for. IDEA: We’re all the same when sharing the same passion We created a poster series that highlights the way Mastercard and Planica makes everyone feel part of the action, by showing different points of view from the athlete and from the shared gaze of the fans. In this way, the story of Planica is told not from a single angle, but as a collective moment shaped by everyone who is there. The Mastercard identity emerges not as a stamp, but as part of these shared moments: in the light, in the people, in the passion itself. When a ski jumper takes off, everyone in the valley is part of the same breathtaking moment. You don’t need to know the language or the athlete’s name to feel it. You just cheer together. And that's Priceless. The headlines on both posters connect the visual energy of Planica with Mastercard’s global message. The logo is not just placed on top, it grows naturally from the action: the sun, the crowd, the fans. This way, Mastercard is not outside the story, but inside the experience.

Agency: Publicis Romania
Authors: Andrei Păun (Art Director), Ștefan Postelnicu (Copywriter)