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Creative idea

The idea is taken from the less newsworthy pages of your classic newspaper. Slovenian masterpieces are hot and ready to be observed and experienced, so they have decided to feature themselves in an advertisement, showcasing everything Slovenia offers. Will you be captivated by witty Luiza, a portrait painted by Mihael Stroj, or General Maister's compassionate heart carved in stone by the talented Vlasta Tihec Zorko? Perhaps Slovenia's most famous fresco will put you in a dancing mood. In addition to the attention-grabbing wordplay in the heading, each artwork is accompanied by articles highlighting nearby monuments related to the artwork's location. Every poster features a heart-shaped information section about the location (the key to their hearts), accompanied by a sneak peek of their personality to pique your curiosity and encourage you to discover more. Call the number, good time guaranteed.

Agency: Aritmija, Maribor
Authors: Laura Pintarič, Andrej Ferš