Echo

Creative idea

A jump is never performed in isolation - it is a moment charged with the emotions, excitement, and support of the crowd. The poster translates this invisible force into a visual language, showing how vibrant energy of the spectators is transferred directly to the jumper in flight. The audience is represented through strong, dynamic tones that move upward, flowing into the jumper’s body as they take off. These colors symbolize collective enthusiasm, joy, and momentum, turning emotions into a visible source of strength. The ski jumper becomes the embodiment of a shared experience, lifted higher by the passion of many. The presence of the audience creates a shared space where both the jumper and the spectator feel connected. In this moment, individuality does not disappear but resonates within the collective, as each person contributes to the atmosphere that shapes the experience. The feeling of belonging matters because it transforms energy into meaning - when people come together, their support becomes a force capable of inspiring greatness, not only for the athletes but for themselves as well. Against the dark space, the vivid colors appear even more powerful, amplifying their movement and impact. This stark contrast emphasizes the momentum of the jump and draws the viewer’s attention entirely to this singular moment. The shared emotion turns the scene into a unique experience, strengthening the connection between those who witness it. In this way, the jump becomes more than a performance - it transforms into a collective memory.

Agency: Saatchi & Saatchi Warsaw
Authors: Justyna Ośka-Gorzelińska