The Language of Emotions

Creative idea

The Planica Ski Jumping Centre lies in the breathtaking northwest of Slovenia, where passion for sport and culture meet. But Planica is more than just a competition. The Ski Jumping World Cup brings together fans from across the globe. Love for sport, especially ski jumping, creates a shared space where different languages, perspectives and personalities unite. Mastercard brings this experience to life. But how exactly? People arrive in Planica from every corner of the world. They have never met, never exchanged a word. At first glance, it may seem they cannot connect without a common language. Yet at the Planica finals with Mastercard, barriers simply fade away. True communication is not about words alone. It is about emotions, cheers, applause, the universal language that everyone understands. That is what this concept conveys: our real common ground is shared feelings and priceless moments. These are the moments that define Planica. Stories where technology, cultures, opportunities and the love of sport come together. The Ski Jumping World Cup finals and Mastercard give us moments where finding a common language has never been easier. At the end of the day, what matters most is how we value one another, beyond nationality, gender, religion, culture or background. To extend the experience, an outdoor installation amplifies the atmosphere. As someone walks past the poster, motion sensors trigger sounds from the Planica finals: the clapping, the cheering, the rush of the ski jump swoosh. A priceless way to bring the spirit of Planica into everyday life.

Agency: Vaas OÜ, Tallinn, Estonia
Authors: Kert Saarmets