Enterprise Estonia – Work in Estonia

Campaign idea

Web hiring campaign, using puzzle-based banners and a landing page to engage and filter the best candidates from Europe’s IT industry. A series of banners (cryptic to general public) were created, with nearly each execution being a combination of a code piece and a matching headline - suggesting users to consider a career in Estonia. After clicking a banner, user was taken to the campaign's landing page where to successfully complete a warm-up exercise, code of which was featured on the banner clicked. The campaign proved to be highly effective e.g. 667 candidate resumes were registered with the employers.

Brand name: Enterprise Estonia / e-recidency
Advertiser / client: Enterprise Estonia
Product / service: Web hiring campaign
Campaign name: Work in Estonia
Agency network: INDEPENDENT AGENCY
Agency: Creative Agency Tank, Tallinn
Additional company: Tank / Enterprise Estonia
Web address: https://workinestonia.com/challenge/
Executive creative director: Joel Volkov
Creative director: Sergey Balabonin
Art director: Jaan Rohtla
Copywriter: Marko (Mörö) Matvei
Account director (agency): Veronika Pekurina