SHOWCASE

Black Button Books - Hashtags

Entry code: A08002GD18
Agency: Friends\TBWA Bucharest
Advertiser / client: Black Button Books
Group: A. FILM

Creative idea

People are afraid of books because of their length. They say they don't have time to read, yet when you really think about it, they read a ton every day, online. Only it's mostly worthless junk. This film series shows them that and gives them an alternative: read something better.

Brand name: Black Button Books
Advertiser / client: Black Button Books
Product / service: Black Button Books
Campaign name: Black Button Books - Read something better
Agency network: TBWA WORLDWIDE
Agency: Friends\TBWA Bucharest
Additional company: Blind Cat Production / Avanpost
Production company: Blind Cat Production
Executive creative director: Eugen Suman
Art director: Theodor Nistor
Copywriter: Teo Chiripuci
Client account director: Ioana Teodorescu
Strategic planner / strategist: Adriana Vasile
Senior planner: Alina Buzatu
Illustrator: Fesus Barna
Film production: Blind Cat Production
Director: Vlad Gliga
Post production: Avanpost
Additional company: Simplification Officer: Sorin Tranca Senior Art Director: Paul Nedelcu Producer: Mircea Cioban

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