Mission: Waterpolo

Creative idea

AI image revolution benefits larger nations with extensive data, leaving smaller cultures and topics behind. Water polo, a major sport in Hungary, is frequently misrepresented by AI platforms due to a lack of training images. E.ON, a dedicated supporter of Hungarian water polo, took on the challenge. With the Hungarian Water Polo Federation archive and a special shooting we built professional images database. By training the AI with this rich visual content and the sport's rules, we enable to create authentic water polo images. This initiative shows how AI can be a powerful tool for preserving and promoting local culture.

Brand name: E.ON
Advertiser / client: E.ON Hungary
Product / service: Sport sponsorship/image
Campaign name: Mission: Waterpolo
Agency network: INDEPENDENT AGENCY
Agency: ACG Advertising Agency Budapest
Production company: ACG Advertising Agency
Creative director: Nagy László
Art director: Sigmond Viktória
Copywriter: Horváth Gergely
Account director (agency): Kránicz Szilvia
Client account director: Calin Dániel