Helpline on The Cover

Awards: Bronze Drum
Entry code: 2502029GD22
Agency: Havas Tel Aviv
Advertiser / client: Laisha
Group: B. SOCIAL GOOD, Profit Social Good

Creative idea

As the most popular women’s magazine in Israel, ‘Laisha’ is committed to improving the lives of women. Therefore, on the international day for the elimination of violence against women, we changed our usual cover’s template for the first time in 75 years, turning our primary asset into a media channel for the Helpline distribution, in order to save women's lives.

Brand name: Laisha
Advertiser / client: Laisha
Product / service: Women's Magazine
Campaign name: Helpline on The Cover
Agency network: HAVAS MEDIA GROUP
Agency: Havas Tel Aviv
Executive creative director: Ben Sever
Creative director: Daniel Bnaya
Designer: Michal Sharon
Additional company: Editor in Chief: Karina Shtotland


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