The plate for the one who will not come

Creative idea

Poland, 2021. Winter. The emigrants coaxed by Lukashenko regime got stuck at the Polish-Belarusian border, behind a barbed wire fence. We wanted to raise donations to support foundations that help refugees at the border. It’s been a Polish tradition for hundreds of years to set an empty plate for a lost wanderer on a Christmas Eve table. Therefore, we designed a special Christmas Eve plate with a symbolic decoration. We made a plate for a wanderer that would not arrive this year. The plate was available either as a porcelain object or an AR filter. https://www.instagram.com/ar/656316415543308/ https://www.facebook.com/fbcameraeffects/tryit/656316415543308/

Brand name: Ocalenie Foundation/Catholic Intelligentsia Club
Advertiser / client: Ocalenie Foundation/Catholic Intelligentsia Club
Product / service: Charity Plate - Croudfounding
Campaign name: The plate for the one who will not come
Agency network: HAVAS
Agency: Havas Creative Group Warsaw
Additional company: BNP Paribas Bank Polska SA
Production company: Delapost sp. z o.o.
Creative director: Rafał Ryś
Art director: Krystian Borkowski, Filip Zbrzeźniak, Małgorzata Karczmarczyk, Katarzyna Nasiłowska
Copywriter: Sylwia Has, Mateusz Gaca
Designer: Krystian Borkowski, Filip Zbrzeźniak, Małgorzata Karczmarczyk, Katarzyna Nasiłowska
Account director (agency): Monika Brzezińska
Media director: Monika Brzezińska
Managing director: Monika Mielczarczyk
Strategic planner / strategist: Monika Brzezińska
Photographer: Iwo Rachwał, Łukasz Murgrabia
Agency producer: Agnieszka Wiewiórska
Post production: Delapost Sp. z o.o.
Additional company: META CREATIVE SHOP - Creative Strategists/AR: Ryszard Sroka, Sunil Nair, Robert Olszewski. META CREATIVE SHOP - Partner Manager/AR: Oskar Braszczynski. Paula Poturalska - Account Manager. Łukasz Nalewajek - Print Producer.