Poprad tea & coffee party

Creative idea

The traditional Slovak coffee and tea brands from Poprad are also sold online through the Popradske.sk e-shop. Our goal was to increase the revenue and strengthen the authority of the brand in tea and coffee topics among young people. We've selected 2,000 coffee and tea topics. How do we know that (young) people are interested in these topics? They search for them in Google. That is why we've created the best content on the Slovak Internet on topics around the different kinds of coffee and its preparation, tea, herbs and recipes. How do we know that our content is the best?

Brand name: Poprad Tea & Poprad Coffee
Advertiser / client: Baliarne obchodu, a.s. Poprad
Product / service: Content marketing
Campaign name: Poprad tea & coffee party
Agency network: INDEPENDENT AGENCY
Agency: Basta digital
Web address: https://popradske.sk
Executive creative director: Jan Laurencik
Creative director: Jan Laurencik
Art director: Ivan Vajda
Copywriter: Martina Janikova
Designer: Ivan Vajda
Account director (agency): Ivan Bartko
Strategic planner / strategist: Silvia Balejcikova
Film production: Doubles production
Director: Michal Vydrnak