Pub Delivery
Creative idea
Emilie and Sophie are two diehard fans who can't go watch an Arsenal Women's game without first hitting their lucky London pub. But in May 2025, they risked breaking their lucky ritual for the Women’s Champions League Final, which was to be played in Lisbon. That's why Heineken, as a sponsor of the competition, moved the entire 'Twelve Pins' pub from London to Lisbon. The pub traveled 2,195 km across four countries, allowing the fans to keep their superstition alive for the most important match of all.
Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: Pub Delivery
Agency network: LePub Worldwide
Agency: LePub, Milan
Additional company: Edelman
Agency chief executive officer: Bruno Bertelli
Chief creative officer: Cristiana Boccassini, Mihnea Gheorghiu
Creative director: Marie Poumeyrol
Copywriter: Alessandro Grillini
Designer: Dario Lipani
Account director (agency): Amira Ramadan, Federica Bussu, James Foggin, Rebeca Nagy, Sébastien-Nicolas Chiffrin, Tessa Saxon, Sophie Hunter, Yahia Tamer, Carien van Rietschoten, Louis Trott
Client account director: Shirine Aoun, Ilaria Castiglioni, Alexis Delwasse, Milo Meulenkamp, Sebastiaan Poublon
Managing director: Suzy Socker,
Strategic planner / strategist: James Moore, Aneta Junkova, Andrea Battista, Darren McLeod
Pr director: Isabella Cecconi, Luca Orioli
Director: Tommaso Bianchi
Director of photography: Fabio Casati
Agency producer: Francesca Zazzera, Nicolò Dragoni, Martina Trozzi, Veronica Bottanelli, Claudio Rimedi
Post production: Alfredo Beretta
Digital production: Vic Krens
Digital creative: Madalena Goncalves
Additional company: Creative Supervisor: Angela Celano, Matteo Gemelli
Digital Ethnographer: Alberto Mura
Data Translator: Tumay Mavi
Head of TV: Alessio Zazzera
EP: Giuseppe Ceccarelli
Colorist: Luca Parma
Editor: Claudio Roveda, Andrea Besana
Senior Community Manager: Jesus Sanz
Photographer: Francesco Bittichesu
Global Strategy Partner: Simon Bielby
Brand Director: Kate Gard
Marketing Director: Freya Lifely
