Data for Good

Creative idea

In 2019 Mastercard defined its guiding principles for a fair digital economy: security and protection, transparency and control, accountability, fairness, innovation, and social impact. The last one, enhanced with data science, sparked Data for Good.

Brand name: Mastercard
Advertiser / client: MASTERCARD POLAND
Product / service: Enhancing data science for social impact
Campaign name: Data for Good
Agency network: MCCANN WORLDGROUP
Agency: McCANN POLAND Warsaw
Additional company: McCANN Worlgroup
Web address: https://www.mastercard.pl
Agency chief executive officer: WOJCIECH BOROWSKI
Chief creative officer: JAVIER CAMPOPIANO, PIERRE LIPTON, JOHN MESCALL, ADRIAN BOTAN, CATALIN DOBRE
Executive creative director: LUCA CORTEGGIANO, COSTIN BOGDAN, BARTEK KLIMASZEWSKI
Creative director: Bartek Klimaszewski, Marcin Sosiński, Bartosz Jeglejewski
Art director: Barbara Olech, Janina Szwykowska, Adam Głowacki, Paweł Cholewa
Copywriter: Anna Posuniak, Łukasz Kołakowski, Zbigniew Marczak, Mateusz Gaca, Kamil Kuć
Designer: Kamil Rekosz
Account director (agency): Małgorzata Tereszczenko, Anna Sokołowska, Igor Seweryn, Daria Murawska
Client account director: Bartosz Ciołkowski, Marta Życińska, Jerzy Hołub, Małgorzata Szczerbińska, Ewelina Różycka, Anna Marciniak, Marek Kolano
Strategic planner / strategist: Marcin Samek, Maria Gajkowska, Michał Sławiński, Oriol Bombi
Pr director: Carmen Bistrian, Alice Reindlová
Agency producer: Damian Szojda
Additional company: Tom Vick, Federico Fanti, Jonathan DaCruz, Diego Fernandez-Cid, Roy Sebastian, Kaue Akimoto, Breno Amorim, Aashim Kadayikkal, Vimal Velayudhan, Miłosz Gołębiewski, Katarzyna Wojtunik, Natalia Plawgo, Aneta Bebelska, Natalia Chyba, Karolina Główczyk, Maciej Maciantowicz, Anna Łopat, Krzysztof Kitka, Iwo Rachwał, Tomasz Okulicz, Miruna Anton, Veronica Bertran, Mat Cunnell