Hansaplast BandBoard

Creative idea

We created a brand activation that really blew the guys away. Using the iconic shape of the Hansaplast bandage, we built a true Trojan horse: a bandage-shaped skateboard that we rode straight into our target audience. Instead of the usual high reach, we focused on precise targeting. We collaborated with one of Hungary’s most influential creators, not on his main channel but on his side project, his travel/skateboarding channel. This allowed us to natively engage a hidden target audience that is typically resistant to brands.

Brand name: Hansaplast
Advertiser / client: Beiersdorf
Product / service: Medical devices
Campaign name: Hansaplast BandBoard
Agency network: INDEPENDENT AGENCY
Agency: ACG Advertising Agency Budapest
Media agency: OMD Hungary
Web address: https://hansaplast.hu/
Agency chief executive officer: Gábor Varga
Executive creative director: László Nagy
Creative director: Eni Várkonyi
Art director: Attila Pásztor
Copywriter: Dávid Tollner, Dalma Balogh
Account director (agency): Ágota Kiss
Additional company: Motion designer: Máté Szabó Account Director: Ilona Kolipka Senior Account Manager: Gergely Lussa Senior Social Media Manager: Dóra Pelyhe-Juhász Social Media Manager: Judit Lits-Fi Social Media Manager: Zsófia Fehér