SHOWCASE

#unseetheprejudice

Entry code: 1801007GD22
Agency: proof., Sofia
Advertiser / client: TELUS International Bulgaria
Group: B. CREATIVE EFFECTIVENESS, Single-country/region PROFIT

Creative idea

according to a recent research by Bluepoint every second Bulgarian has been discriminated against during an interview moreover, people who experience that first-hand often get low-key disheartened and refuse to even consider applying for certain jobs. we are living in times in which your IG profile and handle tells basically everything about you that is to be told. we went for a collaborative stunt and changed the handles of some celebrities who are universally loved throughout the country for their work with the prejudice that they encounter day in and day out.

Brand name: TELUS International Bulgaria
Advertiser / client: TELUS International Bulgaria
Product / service: one of the biggest employers in the country
Campaign name: be yourself
Agency network: INDEPENDENT AGENCY
Agency: proof., Sofia
Production company: pudding:
Web address: https://www.telusinternational.com/locations/bulgaria
Creative director: Angel Iskrev
Art director: Emanuela Belovarski
Copywriter: Petko Kolarov
Designer: Boyana Aleksieva
Account director (agency): Sanya Stefanova
Strategic planner / strategist: Ekaterina Mutafchieva
Director: Kamen Kolarov
Additional company: junior copywriter: Valentina Dencheva junior graphic designer: Katrin Kreovska motion graphic&editing: Viktor Hadzhiyski & Vess Blackstone photography: Whaleworx.Studio pr partner: d:istinkt

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