Legends are back

Creative idea

Mastercard, as a proud sponsor of NK Maribor, wanted to introduce reusable cups in a way that would be unforgettable. To make sustainability priceless, we brought back five legendary players — in a new form: a collection of legendary reusable cups. Fans were invited to choose their legend by voting online, sparking a battle of cups. To amplify the rivalry, we launched an interactive poster outside the stadium. Cup-phones let fans hear each legend’s stories and bold claims, turning a sustainability initiative into a priceless fan experience.

Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: Sponsorship activation
Campaign name: Legends are back
Agency network: INDEPENDENT AGENCY
Agency: Aritmija, Maribor
Additional company: Aritmija d.o.o.
Creative director: Goran Radinović, Sašo Petek
Art director: Ana Kosi
Copywriter: Goran Radinović, Sašo Petek
Designer: Ana Kosi, Laura Pintarič, Andrej Ferš, Mitja Potočnik
Account director (agency): Petra Radinović