Crafted For You

Creative idea

‘Crafted for You’ was shot on location in Tokyo and Vancouver by award-winning Cinematographer Edu Grau. The campaign put clients at the heart of the story, celebrating the discerning choices they’ve made to reach where they are today. Each spot connects the craft of UBS to a client’s personal journey. The stories follow key characters as they navigate pivotal moments in their lives with the help of an experienced UBS Advisor. From planning a new chapter to managing succession to building a legacy, the films demonstrate the skills, experience, and insights UBS leverages to craft the perfect outcomes for clients.

Brand name: UBS
Advertiser / client: UBS
Product / service: Finance
Campaign name: Banking is Our Craft - Crafted for You
Agency network: PUBLICIS
Agency: Publicis ULABS, Zürich
Media agency: Publicis Groupe - Spark Foundry
Digital agency: Digitas
Production company: RadicalMedia Berlin
Agency chief executive officer: James Griffiths
Chief creative officer: Jason Romeyko
Executive creative director: Jason Romeyko
Creative director: David Mously
Art director: Filipa Mauricio
Copywriter: Joss Arnott
Designer: Marcello Koch
Account director (agency): Jonas Poehlmann, Elisa Pollauszach
Client account director: Jonas Poehlmann
Media director: Adam Hughes
Managing director: Jonas Poehlmann
Senior planner: Kim Da Laere
Director: Edu Grau
Director of photography: Edu Grau
Music: Interlude Sounds
Agency producer: Suzana Kovacevic
Post production: RadicalMedia Berlin & Südlich-t
Digital creative: Jasmin Jemora
Additional company: Client John McDonald, Group Chief Marketing Officer and Head Group Brand & Marketing Innovation Dr. Winfried Daun, Head Group Brand, Creative & Innovation Cici Steinmetz, Head Advertising and Media Wendy Wong, Head Advertising and Branding, APAC Maria Chang Nichols, Head Brand, Creative & Digital Marketing Solutions, GWM-US