Free to Fuze

Creative idea

It is very difficult to create something new from scratch. Even the most creative people can be affected by the “Blank Paper Syndrome”. To bridge this, FUZETEA asked 3 Hungarian artists to create semi-finished works that consumers could finish to their liking, experiencing the power of fusion. Their prize was that they could work together, finish the works with the famous artists, and become co-creators.

Brand name: FUZETEA
Advertiser / client: The Coca-Cola Company
Product / service: Iced tea
Campaign name: Free to Fuze
Agency network: INDEPENDENT AGENCY
Agency: Mito Creative, Budapest
Production company: Mito Creative
Creative director: Balázs Vizi
Art director: Veronika Beke
Copywriter: Marcell Martin
Account director (agency): Réka Daróczi
Director: Marcell Löbenwein
Director of photography: Marcell Löbenwein
Agency producer: Gergely Kisfali
Additional company: Head of Production: Dávid Vass Lead Creative: Gábor Nagy Senior Account Manager: Anna Csala Senior Creative: Dániel Ördög-Kovács Senior Interactive Designer: Krisztián Hegyi Senior Operator: Beatrix Magyar Social Media Manager: Nóra Ormoshegyi Account Executive: Edina Tarnai Production Assistant: Anita Mezey Senior Brand Manager: Patrik Rajcsits Brand Manager: Hanna Horváth Fashion designer: Dóri Tomcsányi Gastroblogger: Zsófi Mautner Singer-songwriter: Magdi Rúzsa