The Storybook of Potica

Creative idea

Potica, Slovenia’s traditional festive dessert, has always been more than pastry — it is a story of family, heritage, and warmth. To honor this tradition, we created unique gift boxes, each designed as a storybook. On the outside, timeless and refined. On the inside, potica — where generations of craft and love come together in every bite. More than packaging, each box became a keepsake of the Kovačnik family’s legacy, carrying the crown of tradition and the taste of home.

Brand name: Tourist Farm Kovacnik
Advertiser / client: Tourist Farm Kovačnik
Product / service: gift packaging
Campaign name: The Storybook of Potica
Agency network: INDEPENDENT AGENCY
Agency: Aritmija, Maribor
Additional company: Aritmija d.o.o.
Production company: Blacklime
Creative director: Goran Radinović
Art director: Borut Kupnik
Copywriter: Goran Radinović
Designer: Ana Kosi, Laura Pintarič
Account director (agency): Petra Radinović