Spirit of Franc Kirar

Creative idea

Franc Kirar, Slovenian innovator and pioneer of modern beekeeping, left behind a hidden treasure — honey over 60 years old. Destined for destruction, it was instead reborn as a unique honey spirit. To honor his legacy, we designed packaging that recreates Kirar’s original beehive — opening the same way as the authentic hive he invented. Inside, the bottle rests in honeycomb cells, placed exactly where the spirit was born. When pulled out, the scent of bees and honey comes alive. Only 555 bottles were crafted, turning heritage into design, and a forgotten story into a timeless tribute.

Brand name: Franc Kirar
Advertiser / client: Svarog distillery
Product / service: packaging
Campaign name: Spirit of Franc Kirar
Agency network: INDEPENDENT AGENCY
Agency: Aritmija, Maribor
Additional company: Aritmija d.o.o.
Production company: Zavod Dlan
Creative director: Goran Radinović
Art director: Ana Kosi
Copywriter: Goran Radinović
Designer: Ana Kosi
Account director (agency): Petra Radinović
Illustrator: Andrej Ferš