Halk EZ - Youth Package

Creative idea

Halk EZ was born from the restless energy of a new generation, seeking more than transactions – searching for meaning, freedom, and connection. Halkbank answered with a platform that unites banking, education, entertainment, and community. Its soul comes from the Lotus Fountain, Skopje’s timeless landmark of innovation and solidarity since 1971. Geometric lines echo its structure, but the spirit belongs to youth: bold, creative, and unafraid to stand out. In a world where tradition meets modern life, Halk EZ is more than a service – it is a cultural heartbeat, a symbol of belonging, and a promise for tomorrow.

Brand name: Halk EZ (Halkbank)
Advertiser / client: Halkbank AD Skopje
Product / service: Branding
Campaign name: Halkbank
Agency network: INDEPENDENT AGENCY
Agency: Effectiva Skopje
Media agency: Effectiva
Production company: Effectiva
Agency chief executive officer: Sofija Semenpeeva
Creative director: Sofija Semenpeeva
Art director: Kristijan Jovanovski
Designer: Tea Mijalkova
Account director (agency): Meri Shukuroska
Client account director: Maja Naumovska Saveska
Music: Andrew Meller