The Alliance: #sheroes

Creative idea

Girls in particular often have to let society tell them what they cannot be, cannot manage, or cannot do. This film shows the difference that female empowerment can make and the strength we can gain from it. Follow five prominent female role models - all considered pioneers in their field - as teenagers. In this fantasy scenario, they attend the same school. During the individual scenes, they are confronted with different accusations as off-voices that want to unsettle them. But they know: they are not fighting this fight alone. That is exactly what gives them the trust and support they need to do their own thing.

Brand name: International Women's Day
Advertiser / client: International Women's Day
Product / service: Online Film
Campaign name: The Alliance: #sheroes
Agency network: INDEPENDENT AGENCY
Agency: Das R&, Vienna
Production company: Das R&
Web address: https://www.instagram.com/p/CMJe3sIlN2v/
Executive creative director: Lisa Scheid
Creative director: Nadine Kriegelstein & Simone Schiffler
Art director: Maya Ramharter
Copywriter: Nadine Kriegelstein & Simone Schiffler
Media director: Lucia Schuster
Photographer: Nikolett Kustos
Film production: Das R&
Director: Maren Langer
Director of photography: Tanja Häring
Music: Michael Kadelbach
Post production: Nadja Greisdorfer