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Join this insightful session to hear the lessons learned from the campaigns that topped this year’s WARC Rankings, with a focus on the campaigns which are effective in bringing societal change. Learn what the world’s best ads tell us about effectiveness in a low-attention economy and the need to be bold with creativity. The session will present case studies of the most highly ranked campaigns, and look at the features of those that resulted in change for good across the creative, effective and media 2019 rankings.

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