NEWS

When you stop thinking in terms of traditional and digital, the opportunity is in the nuance.

There is a lot of beauty in a bad idea

Sonic branding is a necessity, not a luxury

Trying to copy and paste will not work

A new doctrine of fearless

Don’t wait and expect things are just going to get fixed on their own

Be more David, less Goliath

Stories are the agent of change

Corona came, the game changed. What now?

Pre-post pandemic time: speed acting is the new speed dating

Prioritise feedback over finesse

What people need from brands is entertainment, distraction, and good humor.