Grand Prix Winners Receive Commedation at The Immortal Awards 2024

In a captivating turn, two Golden Drum Grand Prix winners basked in double victory as The Immortal Awards 2024 winners were revealed.

After an extensive judging period, jurors from around the world met in New York on December 5th, on a day hosted in partnership with JSM Music, to discuss, debate, and deliberate over the 42-piece global shortlist—the largest and most comprehensive in global history.

Projects for Coca-Cola, Coors Light, Pedigree, and Sydney Opera House were deemed Immortal, with 11 more receiving Commendations at Little Black Book's annual global advertising awards. Among the latter were two standout works, which previously earned acclaim at the Golden Drum Festival 2024, further cementing their status as benchmarks of creative excellence.

Heineken's "Pub Museums," created by Publicis Dublin and LePub, stood out for its innovative approach to transforming local pubs into living museums, celebrating the rich history and cultural heritage woven into these beloved spaces. This Commendation not only recognized the campaign's creative execution but also marked a historic milestone as Ireland's first-ever win in the competition’s history.

Meanwhile, "Assume That I Can," produced by Indiana Production and Laconic for an Italian non-profit, CoorDown, garnered widespread acclaim for its powerful storytelling and emotional resonance. The campaign tackled societal barriers faced by individuals with Down syndrome, leaving a lasting impression on judges and audiences alike.

Paul Monan, Awards Director of The Immortal Awards, shared: "This year, of the four Immortal and 11 Commendation-winning projects, we are thrilled to see two projects - Heineken's Pub Museums and CoorDown's Assume That I Can - awarded Commendations that were also Grand Prix winners at Golden Drum 2024. Over the last few years, our two organizations have worked together with a shared mission - to identify and champion best-in-class commercial creativity - with Golden Drum Grand Prix winners competing directly in our regional rounds of judging, too. To see these two go on to pick up prizes at both competitions is fantastic and a huge achievement for all involved."

In 2024, Golden Drum extends its partnership with Little Black Book, which ensures that all Grand Prix winners are automatically and free of charge entered into The Immortal Awards. In addition, the company behind the winning entry also receives a complimentary membership to Little Black Book, granting exclusive entry into the Immortal Awards and the opportunity to take advantage of the full Little Black Book offer. 
This collaboration continues to thrive, as demonstrated by the success of campaigns "Pub Museums" and "Assume That I Can," whose compelling ideas and masterful execution have resonated on both stages. 

The full list of winners from The Immortal Awards 2024 are:

IMMORTAL

Coca Cola - Recycle Me (submitted by Ogilvy NA and Lobo)

Coors Light - Coors Light's Out (submitted by Rethink)

Pedigree - Adoptable (submitted by Colenso BBDO and Nexus)

Sydney Opera House - Play it Safe (submitted by The Monkeys, Trim, ARC, Somesuch and Revolver)

COMMENDATION

Apple - Fuzzy Feelings (submitted by TBWA\Media Arts Lab LA)

CANAL+ - Super (submitted by BETC)

Coca-Cola - Thanks for Coke-Creating (submitted by VML Worldwide)

Coordown - Assume That I Can (submitted by Indiana Production and Laconic) 

DoorDash - DoorDash-All-the-Ads (submitted by W+K Portland)

Dramamine - The Last Barf Bag (submitted by FCB Chicago)

Filsa | Baylor International | Cruz Roja Colombiana - Filter Caps (submitted by Ogilvy Colombia)

Heineken - Pub Museums (submitted by Publicis Dublin and LePub) 

Kraft Heinz - Heinz Ketchup & Seemingly Ranch (submitted by Rethink)

Reporters Without Borders - The First Speech (submitted by Innocean Berlin and Stink Berlin)

Telefonica Movistar - This is Not a Game (submitted by VML Mexico and Landia Mexico)