SHOWCASE

TECSESTI VLOGS

Entry code: S040GD19
Agency: ALBALACT
Advertiser / client: MCCANN WORLDGROUP ROMANIA
Group: S Activation

Campaign idea

In 2018, Albalact wanted to create an awareness campaign to promote their products, sourced from deep in the rural area of Transilvania. We needed to bring the magic of these locations to the urban, digitalized population. To do this, we created a disruptive platform that placed Albalact at the heart of the local traditions, while maintaining the brand’s core values. We took the 6 eldest inhabitants of Tecsesti, a village that now has 23 residents (in the 1950s it had 350) and launched Tecsesti Vlogs, a platform where they could share their amazingly unique stories, through popular vlogging formats. 

Brand name: ALBALACT
Advertiser / client: ALBALACT
Product / service: ALBALACT
Campaign name: TECSESTI VLOGS
Agency network: MCCANN WORLDGROUP
Agency: MCCANN WORLDGROUP ROMANIA
Additional company: MRM//MCCANN BUCHAREST, MCCANN BUCHAREST, MCCANN PR
Production company: STUDIOSET
Web address: https://www.youtube.com/channel/UCKFJeIgqfUGZuKVBeG_q9WA
Executive creative director: CATALIN DOBRE
Creative director: SIMONA SUMAN, LAURA BELC
Art director: CERASELA USTURORI
Copywriter: IRINA TANASE
Account director (agency): ADELINA LUCA, LAURA CIRCEI, KATALIN SANDU, MIHAELA VASILESCU, DANA HOGEA
Pr director: LAVINIA CHICAN, SORINA IORDAN
Director: ANDREI MINDRU
Agency producer: TIBERIU MUNTEANU, ALEX IONESCU

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