SHOWCASE

John Dog Hausy

Entry code: H56002GD19
Agency: John Dog
Advertiser / client: GPD Agency
Group: H Craft, H56 Best Use of Music

Creative idea

While every single brand of dog food and accessories claims to deliver what’s best for both dog and its owner – one ACTUALLY delivers it. It’s John Dog, Polish online retailer, which proved it by creating a unique piece of content: a club song made solely from sampled barks and dog noises (100% edited dog sounds, nothing more), making the pets themselves react and enjoy this piece of music as much as their humans. Combine it with hypnotizing video and you get a recipe for almost 70 000 views for less than 50 euros spent on production and media.

Brand name: John Dog
Advertiser / client: John Dog
Product / service: Online shop www.johndog.pl
Campaign name: John Dog Hausy
Agency network: INDEPENDENT AGENCY
Agency: GPD Agency
Web address: https://www.facebook.com/johndoglifestyle/videos/575603589610339/
Executive creative director: Łukasz Miszewski
Creative director: Elżbieta Piątkowska
Copywriter: Łukasz Miszewski, Sambor Kostrzewa
Designer: Maciej Talaga
Account director (agency): Mateusz Cygan
Illustrator: Maciej Talaga
Music: Sambor Kostrzewa
Additional company: Motion Designer: Rita Verniers Sound Engineer: Krystian Musiał Sound Engineer: Arkadiusz Namysłowski

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