Disappearing Mosaics

Creative idea

We have a tradition of mosaics in Ukraine. Often it displays what society lives by or what it aspires to. UNFPA wanted to gain the dialog within 16 Days of Activism against Gender-Based Violence. So, in 60 Ukrainian cities we created 60 mosaics with 4 different plots of what should disappear: sexual, physical, economic and psychological violence. Installations were interactive and consisted of 74 000 QR-magnets to online-game about gender-based violence and useful contacts. The more people took one of those magnets as a reminder, the more violence disappeared.

Brand name: United Nations Population Fund
Advertiser / client: United Nations Population Fund
Product / service: 16 Days of Activism against Gender-Based Violence
Campaign name: Disappearing Mosaics
Agency network: INDEPENDENT AGENCY
Agency: ANGRY agency, Kyiv
Production company: Forma Production agency
Creative director: Serhii Malyk
Copywriter: Yaryna Zavadovych
Designer: Serhiy Klepyk
Account director (agency): Inna Polshyna
Digital creative: Yuliia Krusser