Publicis Groupe quite recently announced the acquisition of Kindred Group, the largest, independent digital communications group in Czech Republic. What Kindred brings into the group is comprehensive data analytic services, technology consulting, implementations, and data-driven creativity.
Martin is in charge of making this happen. He believes this may be done through redefinition of creativity through connecting people with different focuses. The best way to deliver game changing creative concepts or business solutions is to combine data, technology and creative ideas.
More than 15 years ago Martin co-founded digital agency which under his leadership quickly found its place on the Czech market. Together with his teams, he was creating comprehensive digital solutions for the market “big brands”, winning both creative and efficiency-oriented awards. Later his agency became part of Kindred Group where content, data & tech skills could be combined effectively in larger scope.
During his journey Martin also co-founded Brand Embassy, now global omni-channel digital customer care platform, recently acquired by NICE.
What he loves the most is to get different mindsets working with similar purpose, creating together what they could never achieve alone.